When consumers download or interact with an application or website that contains our SDK, APIs, pixels, or other technologies, we may collect information that includes but is not limited to:

Additionally, our advertising partners and clients may provide Nexad with transactional or event-based data related to user interactions within their applications or websites, such as app installs, purchases, registrations, and other user engagements.

When our Advertising Services are integrated into e-commerce platforms or merchant websites, we may collect additional information through pixels, SDKs, and APIs, including:

We collect the information described above through:

We may combine the information we gather from different sources and through analytical methodologies to enhance our advertising technology and improve our Services' effectiveness.

Nexad uses the collected information primarily for the following purposes:

Ad Personalization and Optimization: Leveraging AI technology to deliver and optimize relevant advertisements tailored to consumer interests and enhance overall ad effectiveness.
Analytics and Reporting: Providing detailed measurement, analytics, and reporting to our clients and partners.
Service Improvement: Maintaining, improving, and developing new features for our Advertising Services and related technologies.
Security and Compliance: Ensuring the safety, security, and integrity of our platform and services, and complying with legal and regulatory obligations.

Our AI-powered decision-making technologies enhance the ad experience by dynamically adjusting ad content, relevance, frequency, and placement. These technologies do not produce significant legal effects or similarly impactful outcomes on users beyond optimizing the ad experience.

We share your information with:

Service Providers and Partners: We may provide data to trusted third-party providers who deliver essential business support services, such as hosting, analytics, technical infrastructure, payment processing, and customer support. These providers must maintain strict confidentiality and comply with applicable data protection laws.
Affiliates: We share information with affiliates within the Nexad family of companies to support our Advertising Services and enhance product offerings.
Advertising Partners: This includes advertisers, ad networks, demand-side platforms, merchants, exchanges, and measurement and attribution partners, who may utilize this information for ad targeting, performance measurement, attribution, and analytics. Each advertising partner acts as an independent controller of your data, subject to their own privacy policies.
Legal and Regulatory Authorities: We may disclose information to regulatory or government authorities when legally obligated or necessary to comply with requests, investigations, or legal processes.
Safety and Legal Enforcement: Information may be shared if we believe, in good faith, that it is necessary to protect against fraud, secure our services, enforce legal rights, or address violations of our agreements.
Business Transactions: Personal information may be transferred in connection with business transactions such as mergers, acquisitions, reorganizations, bankruptcies, or asset sales.

You can limit data collection from mobile devices by adjusting your device's settings, such as enabling "Limit Ad Tracking," "Opt Out of Ads Personalization," or similar privacy features provided by your device.

Additionally, you may opt-out from receiving personalized, interest-based advertising through Nexad’s Services by:

Please note, even if you opt out of interest-based advertising, you will still receive ads, although these ads may be less relevant to your interests.

You may review or delete personal information collected by Nexad from your device by contacting us through the Nexad Privacy Management Portal accessible via our website at www.nex.ad/privacy, or through our mobile apps available in the Apple App Store and Google Play Store.

Our Advertising Services are not designed for children, and Nexad does not knowingly collect personal information from children under the age specified by applicable law. If you believe a child has provided us with personal information or has interacted with advertisements through Nexad’s Services, please immediately notify us via email at contact@nex.ad

We implement robust security measures to protect collected data against unauthorized access, alteration, disclosure, or destruction. We retain personal data collected through our Advertising Services for a maximum period of two years unless we are legally obligated to retain it longer.

If we do not receive updated information for a device within two years, we automatically purge the related data. However, we may retain information necessary to fulfill legal obligations, resolve disputes, or enforce agreements.

Our Website uses cookies, web beacons, and other tracking technologies to collect and store information automatically when you visit or interact with us online. Information we collect may include:

We use this information to:

You can manage your preferences related to cookies and other tracking technologies by accessing the "Cookie Settings" available in the footer of our Website. You may also restrict or disable cookies via your browser settings; however, certain features of the Website may not function properly without cookies.For detailed information on specific cookies used, including third-party cookies, please consult our detailed Cookie Policy[to come]

When you register for an account to use Nexad’s Platform and Services via our Website, we may collect additional personal information, such as:

We may also supplement the information you provide to us directly with additional data obtained from trusted third-party sources.

We use information collected on our Website to:

We may share the information collected through our Website in the following scenarios:

With Your Consent: When you explicitly authorize us to do so.
Marketing and Advertising Partners: To enable personalized marketing, advertising, and promotional communications.
Service Providers: Third-party vendors that provide services necessary for Website operation, payment processing, analytics, customer support, and other critical business functions.
Affiliates: Sharing information within the Nexad corporate family, consistent with this Privacy Policy.
Legal and Compliance: To respond to legal process, subpoenas, regulatory inquiries, or to enforce or defend our rights and comply with applicable law.
Safety and Fraud Prevention: To investigate or prevent fraud, security risks, and enforce terms or agreements.
Business Transactions: In the event of any merger, acquisition, joint venture, reorganization, bankruptcy, or asset sale involving Nexad.

Our Website may contain links to external websites or digital properties not owned or controlled by Nexad. We encourage you to review the privacy policies and practices of these external websites carefully. Nexad is not responsible for the privacy practices or content of third-party sites.

You may update, access, correct, or delete your personal information by logging into your Nexad account on the Platform. Alternatively, you may request to review or modify your data by contacting us at contact@nex.ad

If you no longer wish to receive marketing or promotional communications from Nexad, you may unsubscribe using the "unsubscribe" link included at the bottom of each email or by emailing us at contact@nex.ad

Please note, even after opting out of promotional communications, you may still receive transactional emails related to your account, billing, or services.

Our Website is not intended for children as defined by applicable law. Nexad does not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at contact@nex.ad

We employ reasonable administrative, technical, and physical security measures designed to protect information collected via our Website. However, no data transmission over the Internet or storage system can be guaranteed to be 100% secure. You acknowledge the inherent risks associated with online data transmission and storage.

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. For detailed information regarding cookie-specific data retention periods, please see our Cookie Policy[TO COME]

Nexad complies with applicable data transfer mechanisms, such as the EU-U.S. Data Privacy Framework, the UK Extension to the EU-U.S. Data Privacy Framework, and the Swiss-U.S. Data Privacy Framework, as established by the U.S. Department of Commerce.

Nexad has certified its adherence to the EU-U.S. Data Privacy Framework Principles, UK Extension to the EU-U.S. Data Privacy Framework Principles, and Swiss-U.S. Data Privacy Framework Principles concerning the processing of personal data transferred from the EU, UK, and Switzerland. Should there be any conflict between the terms of this Privacy Policy and the Data Privacy Framework Principles, the Data Privacy Framework Principles will govern.

To review our certification, please visit the Data Privacy Framework program website: https://www.dataprivacyframework.gov/

Nexad is subject to the investigatory and enforcement authority of the U.S. Federal Trade Commission (FTC). In certain circumstances, we may be required to disclose personal data in response to lawful requests by public authorities, including those related to national security or law enforcement.

If you have any concerns or complaints regarding our compliance with the Data Privacy Framework, we encourage you to first contact Nexad directly at contact@nex.ad

Under certain conditions outlined by the Data Privacy Framework, you may have the possibility to invoke binding arbitration. Further details can be found on the official Data Privacy Framework website.

We process your personal data based on the following lawful grounds under applicable EU, UK, and Swiss data protection laws:

Contractual Necessity: Processing is necessary to fulfill our contractual obligations with you, such as providing access to our Services, responding to inquiries, or facilitating transactions.
Legal Compliance: To comply with our legal obligations under applicable laws and regulations.
Legitimate Interests: Where processing your personal data is necessary for our legitimate business interests, including:

Consent: Where required by applicable law, we will seek your explicit consent before processing your personal data. You have the right to withdraw consent at any time, though this will not affect processing conducted prior to your withdrawal.

We do not process "Sensitive Information," including data about medical or health conditions, racial or ethnic origins, political opinions, religious or philosophical beliefs, unless specifically required or permitted by applicable law and explicitly consented by you.

As an individual located in the EU, UK, or Switzerland, you have the right to:

Access: Request access to personal data that we hold about you.
Rectification: Request correction of inaccurate personal data.
Erasure: Request deletion of your personal data.
Restriction: Request restriction of processing your personal data under certain conditions.
Portability: Request the transfer of your personal data directly to you or another data controller under certain conditions.
Object: Object to the processing of your personal data under certain conditions, including profiling and direct marketing.
Withdraw Consent: Withdraw consent previously given for processing personal data, without affecting the lawfulness of prior processing.

To exercise these rights, please contact us via email at contact@nex.ad. We will respond to your request in accordance with applicable data protection laws.

We may be unable to fulfill certain requests, such as when we are legally obligated to retain data or if requests are manifestly unfounded or excessive. In these cases, we will inform you clearly of the reasons for denial or limitation.

You have the right to lodge a complaint with your local supervisory authority or regulatory body if you believe our processing of your personal data violates applicable laws.

We have appointed representatives within the EU and UK for matters relating to data protection:

Further details regarding our EU and UK representatives can be found here: [to come]

In the preceding 12 months, Nexad may have collected the following categories of personal information:

Identifiers: Such as name, email address, IP address, advertising identifiers, device identifiers, and other similar identifiers.
Personal Information Categories under California Customer Records Law: Including contact details, payment information, and transaction information.
Commercial Information: Including records of products or services purchased, obtained, or considered, or other purchasing histories.
Internet or Network Activity: Including browsing history, interaction with websites, mobile applications, advertisements, or other digital properties.
Geolocation Data: Approximate location information derived from IP addresses.
Inferences Drawn: Including profiles reflecting preferences, behaviors, or interests based on interaction with our Services or advertisements.

We obtain personal information from the following sources:

We collect and use personal information for business purposes described throughout this Privacy Policy, including but not limited to:

We may share your personal information with the following categories of third parties for business purposes:

In the preceding 12 months, we have not "sold" personal information as traditionally defined. However, we engage in targeted advertising activities that may constitute a "sale" or "sharing" of personal information under certain state laws. You have the right to opt-out of such activities.

If you are a resident of a Covered State, you may have the following rights regarding your personal information:
‍
Right to Know and Access: You have the right to request disclosure of the personal information we collect, use, disclose, and sell about you.
Right to Correct: You have the right to request correction of inaccurate personal information.
Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions allowed by law.
Right to Opt-Out: You have the right to opt-out of the sale or sharing of your personal information for targeted advertising purposes.
Right to Data Portability: You have the right to request your personal information in a portable and readily usable format, where technically feasible.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise your privacy rights, you (or your authorized agent) can contact us at contact@nex.ad

When submitting your request, please include sufficient details to enable us to verify your identity and properly respond to your request. If an authorized agent submits a request on your behalf, we may require proof of your authorization and identity verification directly from you.

If your request is denied or you believe your request was not handled properly, you may appeal our decision by contacting us at contact@nex.ad. We will review your appeal and respond within the time frame required by applicable law.